about the designers
IRINA & FAIREN RACHOW

How We got here

Irina Rachow and her daughter, Fairen are the creative force behind Everwild Designs Jewelry, based in Encinitas, California. A Southern California native with a passion for global culture and design, Irina has spent years traveling the world, drawing inspiration from diverse artistic traditions and creative expressions that inform her distinctive jewelry collections.

Before dedicating herself full-time to jewelry design, Irina established herself as an award-winning retailer in San Diego's luxury boutique scene. Her portfolio included Madison Leather & Luggage, Fairen Del, Madison San Diego, Madison Carlsbad Village, Del Lago, and Sheridan at Rancho Valencia-each reflecting her keen eye for design collaboration and curated excellence.

Now channeling her expertise alongside her creative daughter into Everwild Designs, Irina and Fairen create lifestyle jewelry collections where every piece tells a story. Their work ranges from playful designs celebrating modern pursuits like pickleball and tennis, to iconic pieces inspired by medieval artistry, to hidden message jewelry crafted to empower and inspire. Each collection is thoughtfully designed to forge meaningful connections between the wearer and the piece, blending artistry with personal expression.

Every piece purchased supports the permanent preservation of our wild spaces in partnership with the National Wildlife Federation. Through this commitment, Everwild Designs has already protected over 2,000 acres, keeping the land Ever Wild.

All the Everwild jewelry reflects a belief that adornment should be both beautiful and significant-a wearable celebration of life's passions, history, and the power of personal meaning, all while protecting the natural world for generations to come.