Our Story

I’m Irina Rachow, and I feel incredibly fortunate to share a creative journey with my daughter, Fairen, here in our home of Encinitas, California. Everwild Designs isn’t just a brand for us; it’s a quiet, intentional extension of the things we love—the global cultures I’ve been privileged to explore, the artistic traditions that have shaped my eye, and the simple beauty of a life lived close to the coast.

For me, jewelry has always been a way to hold onto a memory or an intention. Long before I began designing full-time, I spent my career in San Diego’s retail community, opening the doors to boutiques like Madison Leather & Luggage, Fairen Del, and Sheridan at Rancho Valencia. Those years taught me that the most beautiful things in life are the ones that foster a genuine connection. Today, Fairen and I bring that same intention-first approach to every piece we create. We don’t just design for the sake of adornment; we design to celebrate your modern pursuits—like a morning on the pickleball court—or to offer a hidden message of empowerment that only the wearer knows is there.

Fairen and I believe that our work should leave the world a little better than we found it. That is why every piece you choose helps us protect the wild spaces we all cherish. Through our partnership with the National Wildlife Federation, we’ve been able to preserve over 2,500 acres so far. It is our way of ensuring that the natural world remains "Ever Wild" for Fairen’s generation and beyond.

Our hope is that when you wear a piece from our collection, you feel the heart and history behind it—a wearable celebration of personal meaning and a shared promise to protect the earth.